Is Gen Z fuelling a boom in Bible sales?

In good news for Christian believers and Bible publishers alike, sales of Bibles appear to be spiking among Gen Z. The trend was first spotted in America, where publishers reported an unexpected 22 per cent increase in the sale of printed Bibles. Meanwhile, in the UK, Bible publishers have also reported a sudden jump in sales by 87 per cent since 2019.

Researchers are linking these surges to the renewed spirituality of Gen Z – the generation defined as people born between 1997 and 2012.

The news is something of a surprise, as Gen Zers are generally suspicious of organised religion and are more likely than any other group to select ‘no religion’ in census returns. But a survey published in January 2025 revealed that this is not the whole story about Gen Z. It found that 62 per cent of under-25s confessed that they were fairly or very spiritual, drawing their spirituality mostly from nature and mindfulness rather than from religion. Only 13 per cent said they were atheists.

Gen Z’s spiritual attitude has been termed ‘faith unbundled’, because of the eclectic way Gen Zers construct their spirituality from a wide variety of religious and non-religious sources.

One survey quoted a Josh, a 22 year-old, on his spiritual practice: ‘I’m really into the contemplative religious traditions and I got into that first through my Roman Catholic tradition and contemplative Christianity. But since then I’ve explored… contemplative spirituality, some in more Eastern traditions, the Jewish tradition, mysticism, Islam, and other contemplative traditions.’

Religious commentators are hailing the spike in Bible sales as a hopeful sign for the future, with The Times suggesting that God might be making a comeback.

Photo by Danylo Suprun